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商品編號: LBS160 出版日期: 2016/09/01 作者姓名: Birkinshaw, Julian;Duncan, Scott 商品類別: Other 商品規格: 23p 再版日期: 地域: Netherlands 產業: 個案年度: -
商品敘述:
Set in 2016, this case describes ING Bank''s implementation of a radical new way of working using agile principles. ING''s agile way of working has been written up in Harvard Business Review, Sloan Management Review and McKinsey Quarterly. This case provides a detailed account of how the new structure was developed and implemented. The case describes the process of change in ING Bank, from the aftermath of the global financial crisis to 2016. It provides background information on two change initiatives (Tango and Less is More) that simplified and rationalised the bank''s activities, then it provides a detailed account of the major transformation that became known as RIO ("Redesign into Omnichannel"). It focuses on the choices made by Bart Schlatmann, COO of the Netherlands business, and his team - to pursue an omnichannel strategy (i.e. where all channels to market are linked together and managed seamlessly) and to build an organisation to support this strategy that drew inspiration from digital companies such as Google, Facebook and Amazon. The subsequent restructuring into "agile" teams was a groundbreaking move for a company in the rather conservative banking industry. The case provides lots of detail on how this new model works in practice. After 12 months 3,000 staff had embraced the culture of agile methodology. At the end of the case, Schlatmann had to consider two main questions: (1) How to balance the autonomy of tribes with alignment to the company''s strategic objective; and (2) How to roll out agile to other parts of the ING.
涵蓋領域:
Banks;Enterprise agility;Organizational transformations;Strategic innovations
相關資料:
Case Teaching Note, (LBS161), 7p, by Julian Birkinshaw, Scott Duncan
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